KiAfrika Shines at Sabasaba Trade Fair
This year, KiAfrika had the incredible opportunity to participate in the renowned Sabasaba International Trade Fair Week from Saturday 28th June to Saturday 13th July, a significant event that attracts thousands of visitors and exhibitors from all over Africa and beyond. Our goal was twofold: to showcase the unique and diverse products offered by our talented vendors and to onboard even more vendors on KiAfrika platforms to keep their business grow.
Showcasing Our Vendors’ Products
The response to our products was overwhelmingly positive. Visitors to our booth were impressed by the quality and craftsmanship of the items on display, ranging from intricate handwoven textiles to exquisite jewelry and organic skincare products. Our team worked tirelessly to highlight the stories behind these products, emphasizing the skill and dedication of the artisans who create them.










At KiAfrika, we firmly believe that African products deserve to be celebrated and shared with the world.
Onboarding New Vendors
In addition to showcasing our current vendors, we were delighted to welcome several new vendors to the KiAfrika family. These new additions bring even more variety and richness to our platform, further enhancing the range of authentic African products available to our customers. We are committed to providing these vendors with the tools and support they need to succeed, ensuring their products reach a global audience. It is always a pleasure and exciting telling artisans about an opportunity that KiAfrika presents them and also how to help their business grow.






Witrix: Where Every Bag Tells a Story
Introducing Witrix Collection, a haven for lovers of vibrant African fashion and exquisite craftsmanship. Founded by a visionary entrepreneur with a deep appreciation for African culture, Witrix Collection offers a stunning array of Kitenge laptop bags and handbags that seamlessly blend tradition with modern style.
Driven by a passion for fashion and a desire to celebrate the rich heritage of African textiles, the founder of Witrix Collection embarked on a mission to create unique accessories that capture the essence of African beauty. Drawing inspiration from her roots and her love for vibrant colors and intricate patterns, she launched Witrix Collection in 2018, determined to share her vision with the world.
Witrix Collection is not just a fashion brand but a platform for empowerment and cultural appreciation.
With its captivating designs and unwavering dedication to craftsmanship, Witrix Collection has quickly become a favourite among fashion enthusiasts seeking stylish and sustainable accessories. By supporting local artisans and celebrating African heritage, Witrix Collection is not just a fashion brand but a platform for empowerment and cultural appreciation.
As Witrix Collection continues to grow, the founder remains committed to expanding her range of products and sharing her love for African fashion with the world. With each new design, she invites customers to embrace their individuality and express their unique sense of style through her exquisite Kitenge laptop bags and handbags.
The founder Witness remains grateful to Kiafrika for the role it is playing in supporting African artisans.
Unleashing Beauty: The Story of Mwanaa Urembo

Meet Mwanaidi, the passionate cosmetician behind the thriving brand Mwanaa Urembo. Her journey into the world of skincare began in 2019, almost five years ago. Fresh out of form 6, she found herself searching for something meaningful to pursue after school.
With a desire to become a successful business person, Mwanaidi embarked on her entrepreneurial path by delving into network marketing.
Despite not having to take out loans for school, Mwanaidi was fortunate to find a sponsor who provided her with the capital she needed to join the network marketing industry.
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
"Kwa kweli Kiafrika imenisaidia sana. Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana."- Mwanaidi, Founder of Mwanaa Urembo
Reflecting on her journey, Mwanaidi acknowledges the role that Kiafrika has played in her success. “Kwa kweli Kiafrika imenisaidia sana,” she says. “Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana.” With the help of Kiafrika, Mwanaidi has been able to expand her reach and connect with customers not only in Tanzania but across Africa, fulfilling her dream of making a positive impact on people’s lives through skincare.
Every small purchase makes a big difference.

Crafting Dreams: The Journey of Asilia African Crafts
Besta, A multi-talented young lady who was on a journey to settle for a different business then came across someone who crotched shoes and that is where she was inspired by the art and decided to pick up the skill and turn it into one of her current business. It has been 3 years since she started Asilia African Crafts where she also added jewellery in her line of business that she is also popularly known for.
In the beginning Besta was just doing business, selling goods and earning money as she had not yet figured out where it was going. As the business was growing and gaining more customers she found purpose in her business, saw a bigger picture, made bigger plans for her business and has improved tremendously in so many ways.
Being someone who picked these skills from others and decided to put in effort to learn how to do the job, she is doing very well considering that the type of shoes she makes are very unique. Despite starting as a novice, Besta’s dedication and perseverance propelled her towards mastery. Her crocheted creations, renowned for their uniqueness, captured the hearts of customers worldwide. Not content with mere aesthetics, Besta delved into crafting orthopedic-friendly shoes, customizing each pair to cater to individual needs.
Additionally, she also deals in brass jewelry, offering a stunning array of handcrafted pieces that blend traditional techniques with contemporary design. Her brass jewelry collection features intricate patterns, elegant motifs, and exquisite craftsmanship, making each piece a statement of timeless beauty and sophistication. From delicate earrings to bold statement necklaces, Besta’s brass jewelry reflects her passion for craftsmanship and attention to detail, earning her a reputation as a skilled artisan in the world of handmade accessories. Check out some of these brass jewelry.
Besta believes that she has finally found a place that fits her, has seen her business grow into something big and is looking forward to give her customers more. Exhibitions and markets are some of the places that have given her many customers compared to online but within the time she has been with KiAfrika platform she could tell that online customers are as active as physical buyers in markets and exhibitions.

Kiafrika platform has had her on her toes, has kept her on standby because she was reminded that she needs to make more so when an order comes she would be ready for immediate delivery and she has managed to do that.
- Besta, Founder of Asili African Craft
Standing Out in Simplicity
At NEIDEAS you will always find something for yourself, pieces that would make you look extremely great. It is a place where you would pick something simple and elegant that would instantly make you feel beautiful and all the pieces are Neema’s creative ideas.
Being inconvenienced by fundis is a very common issue which Neema decided she wouldn’t want to be a participant for good, also decided that she will get into business herself and make it smooth for everyone as so many people around her complained about the inconveniences. Frequently traveling to the western part of Africa, Neema sought out the finest fabrics, ones that would elevate her creations above the ordinary. Her dedication to quality led her to invest significantly in these fabrics, ensuring that only the best materials would be used in her designs. However, Neema faced the dilemma of entrusting these precious materials to fundis who often failed to do justice to their potential.
For Neema anytime is time to sketch her designs, her passion for fashion motivated her to go to fashion school and now qualifies as a fashion entrepreneur. She is inspired by beauty, anything beautiful will catch her attention and as a certified fashion entrepreneur she understands taste in fashion for every woman. She excels in her business because she has a great team and is invested in customer experience.
Beauty serves as Neema’s muse, and anything beautiful captivates her attention. This innate understanding of aesthetics, coupled with her formal education in fashion, positions her as a connoisseur of taste. NEIDEAS, therefore, is not just a store – it is an embodiment of Neema’s passion, expertise, and commitment to delivering the finest in fashion.
NEIDEAS is more like being in a candy store for women because you would definitely need all the pieces as everything looks beautiful.

Elevate your style, embrace simplicity, and make every moment beautiful with NEIDEAS. Explore our collection today and let your wardrobe tell a story of timeless elegance!