Unleashing Beauty: The Story of Mwanaa Urembo

Meet Mwanaidi, the passionate cosmetician behind the thriving brand Mwanaa Urembo. Her journey into the world of skincare began in 2019, almost five years ago. Fresh out of form 6, she found herself searching for something meaningful to pursue after school.Â
With a desire to become a successful business person, Mwanaidi embarked on her entrepreneurial path by delving into network marketing.
Despite not having to take out loans for school, Mwanaidi was fortunate to find a sponsor who provided her with the capital she needed to join the network marketing industry.Â
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
"Kwa kweli Kiafrika imenisaidia sana. Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana."- Mwanaidi, Founder of Mwanaa Urembo
Reflecting on her journey, Mwanaidi acknowledges the role that Kiafrika has played in her success. “Kwa kweli Kiafrika imenisaidia sana,” she says. “Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana.” With the help of Kiafrika, Mwanaidi has been able to expand her reach and connect with customers not only in Tanzania but across Africa, fulfilling her dream of making a positive impact on people’s lives through skincare.
Every small purchase makes a big difference.

Embrace the Heat: Summer Fashion Tips for Effortless Style
As temperatures soar and summer vibes take over, it’s time to revamp our wardrobes and embrace the heat with some sizzling summer fashion! From breezy dresses to chic accessories, here are some tips to help you beat the heat while staying effortlessly stylish:
BRIGHT COLOURS AND PRINTS
Embrace the vibrant of spirit of summer by incorporating bright colors and bold prints into your wardrobe. Think sunny yellows, tropical greens, and playful florals that exude warmth and energy. Add a pop of color to your outfit with statement accessories like scarves, bags, or sunglasses.
LIGHTWEIGHT FABRICS
Opt for breathable fabrics like cotton, linen and chiffon that allows air to circulate and keep you feeling cool and comfortable all day long. These materials are prefect for dresses, tops and shorts that flow with the breeze.
FLOWY SILHOUETTES
Say goodbye to restrictive clothing and hello to flowy, relaxed silhouettes that allow for maximum movement and breathability. Flowy maxi dresses, loose-fitting tops, and wide-leg pants are your best friends during hot summer days, offering both style and comfort.
HATS AND SUN PROTECTION
Stay sun-safe and stylish by accessorizing with hats, sunglasses, and sunscreen. A wide-brimmed straw hat not only adds a touch of glamour to your ensemble but also provides much-needed shade and protection from harmful UV rays. Don’t forget to rock a pair of chic sunglasses to complete your summer look.
BREATHABLE FOOTWEAR
Choose footwear that’s both stylish and practical for summer adventures. Opt for sandals, espadrilles, or lightweight sneakers that allow your feet to breathe and won’t leave you feeling sweaty and uncomfortable. Bonus points for cute sandals with colorful straps or embellishments!
ACCESSORIZE WITH STATEMENT JEWELRY
Elevate your summer outfits with statement jewelry pieces that add sparkle and personality. Layer delicate necklaces, stack bracelets, or rock oversized earrings for a touch of glamour that takes your look from day to night with ease.

Puffa Dress
By: Moshaki by florence moshakiCrafting Dreams: The Journey of Asilia African Crafts
Besta, A multi-talented young lady who was on a journey to settle for a different business then came across someone who crotched shoes and that is where she was inspired by the art and decided to pick up the skill and turn it into one of her current business. It has been 3 years since she started Asilia African Crafts where she also added jewellery in her line of business that she is also popularly known for. Â
In the beginning Besta was just doing business, selling goods and earning money as she had not yet figured out where it was going. As the business was growing and gaining more customers she found purpose in her business, saw a bigger picture, made bigger plans for her business and has improved tremendously in so many ways.
Being someone who picked these skills from others and decided to put in effort to learn how to do the job, she is doing very well considering that the type of shoes she makes are very unique. Despite starting as a novice, Besta’s dedication and perseverance propelled her towards mastery. Her crocheted creations, renowned for their uniqueness, captured the hearts of customers worldwide. Not content with mere aesthetics, Besta delved into crafting orthopedic-friendly shoes, customizing each pair to cater to individual needs.Â
Additionally, she also deals in brass jewelry, offering a stunning array of handcrafted pieces that blend traditional techniques with contemporary design. Her brass jewelry collection features intricate patterns, elegant motifs, and exquisite craftsmanship, making each piece a statement of timeless beauty and sophistication. From delicate earrings to bold statement necklaces, Besta’s brass jewelry reflects her passion for craftsmanship and attention to detail, earning her a reputation as a skilled artisan in the world of handmade accessories. Check out some of these brass jewelry.
Besta believes that she has finally found a place that fits her, has seen her business grow into something big and is looking forward to give her customers more. Exhibitions and markets are some of the places that have given her many customers compared to online but within the time she has been with KiAfrika platform she could tell that online customers are as active as physical buyers in markets and exhibitions.

Kiafrika platform has had her on her toes, has kept her on standby because she was reminded that she needs to make more so when an order comes she would be ready for immediate delivery and she has managed to do that.
- Besta, Founder of Asili African Craft
Standing Out in Simplicity
 At NEIDEAS you will always find something for yourself, pieces that would make you look extremely great. It is a place where you would pick something simple and elegant that would instantly make you feel beautiful and all the pieces are Neema’s creative ideas.Â
Being inconvenienced by fundis is a very common issue which Neema decided she wouldn’t want to be a participant for good, also decided that she will get into business herself and make it smooth for everyone as so many people around her complained about the inconveniences.  Frequently traveling to the western part of Africa, Neema sought out the finest fabrics, ones that would elevate her creations above the ordinary. Her dedication to quality led her to invest significantly in these fabrics, ensuring that only the best materials would be used in her designs. However, Neema faced the dilemma of entrusting these precious materials to fundis who often failed to do justice to their potential.
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For Neema anytime is time to sketch her designs, her passion for fashion motivated her to go to fashion school and now qualifies as a fashion entrepreneur. She is inspired by beauty, anything beautiful will catch her attention and as a certified fashion entrepreneur she understands taste in fashion for every woman. She excels in her business because she has a great team and is invested in customer experience.
 Beauty serves as Neema’s muse, and anything beautiful captivates her attention. This innate understanding of aesthetics, coupled with her formal education in fashion, positions her as a connoisseur of taste. NEIDEAS, therefore, is not just a store – it is an embodiment of Neema’s passion, expertise, and commitment to delivering the finest in fashion.
NEIDEAS is more like being in a candy store for women because you would definitely need all the pieces as everything looks beautiful.

Elevate your style, embrace simplicity, and make every moment beautiful with NEIDEAS. Explore our collection today and let your wardrobe tell a story of timeless elegance!
The Bright Side Of The Dim Lights
Romode was just a vision prior to what it is now.
Rosemary knew she wanted to make candles as a business and her source of income after she had briefly learnt how to do it back in her second year of university. She knew exactly how she wanted the business to turn out but she wasn’t set to begin her journey yet so preceded with her employment as she worked on putting her dream job together. With a very random image of a candle from the internet as her profile picture, her then colleague saw it and placed an order. Rosemary went ahead to get all the particulars needed to make candles and did her very first batch for her first client, that was the very first sale which was 3 candles sold for 25,000 TZS that pushed Rosemary to give us what is Romode Candles today.
Growing up Rose suffered severe malaria often so she was determined to make mosquito repellent in form of candles as well as mosquito repellent jelly which in the long run she managed and it is in the market. Her products are easily accessible in supermarkets and also via kiafrika.shop where she has made a number of sales. At one point, Romode managed to make a sale of 100 candles from one bulk order via Kiafrika platform.
"Kiafrika platform has helped us connect to markets that I would not be able to access on a regular day as most of my customers used to come from recommendations." - Rosemary, Founder of Romode Candles

Rosemary has always preferred dim lights and that is another reason for her love for candles while the urge to learn how to make them in many ways is what got her brand here today. After the first sale which was an eye opening moment of believing in making candles for money, she started putting in extra effort to learn more as she produced more candles with the knowledge she had.Â
With support from friends and family who assisted with promoting her business, she eventually bought a machine and made labels for her products. Few months after she started working on the candles and building her brand, Rosemary attended an exhibition in Lindi where her products won as best and was invited for more exhibitions in Zanzibar and other parts of Tanzania and that’s how Romode candles picked up in the beginning.
Every small purchase makes a big difference.
