Unleashing Beauty: The Story of Mwanaa Urembo

Meet Mwanaidi, the passionate cosmetician behind the thriving brand Mwanaa Urembo. Her journey into the world of skincare began in 2019, almost five years ago. Fresh out of form 6, she found herself searching for something meaningful to pursue after school.
With a desire to become a successful business person, Mwanaidi embarked on her entrepreneurial path by delving into network marketing.
Despite not having to take out loans for school, Mwanaidi was fortunate to find a sponsor who provided her with the capital she needed to join the network marketing industry.
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
Through this experience, she gained valuable knowledge about skincare and developed a deep passion for helping others address their skin concerns. Determined to carve out her own niche in the beauty industry, Mwanaidi began creating her own skincare products and even started writing a book to educate people about skincare.
"Kwa kweli Kiafrika imenisaidia sana. Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana."- Mwanaidi, Founder of Mwanaa Urembo
Reflecting on her journey, Mwanaidi acknowledges the role that Kiafrika has played in her success. “Kwa kweli Kiafrika imenisaidia sana,” she says. “Naona biashara yangu inatangazwa na napata wateja kutoka sehemu mbalimbali. Nawashukuru sana.” With the help of Kiafrika, Mwanaidi has been able to expand her reach and connect with customers not only in Tanzania but across Africa, fulfilling her dream of making a positive impact on people’s lives through skincare.
Every small purchase makes a big difference.

Crafting Dreams: The Journey of Asilia African Crafts
Besta, A multi-talented young lady who was on a journey to settle for a different business then came across someone who crotched shoes and that is where she was inspired by the art and decided to pick up the skill and turn it into one of her current business. It has been 3 years since she started Asilia African Crafts where she also added jewellery in her line of business that she is also popularly known for.
In the beginning Besta was just doing business, selling goods and earning money as she had not yet figured out where it was going. As the business was growing and gaining more customers she found purpose in her business, saw a bigger picture, made bigger plans for her business and has improved tremendously in so many ways.
Being someone who picked these skills from others and decided to put in effort to learn how to do the job, she is doing very well considering that the type of shoes she makes are very unique. Despite starting as a novice, Besta’s dedication and perseverance propelled her towards mastery. Her crocheted creations, renowned for their uniqueness, captured the hearts of customers worldwide. Not content with mere aesthetics, Besta delved into crafting orthopedic-friendly shoes, customizing each pair to cater to individual needs.
Additionally, she also deals in brass jewelry, offering a stunning array of handcrafted pieces that blend traditional techniques with contemporary design. Her brass jewelry collection features intricate patterns, elegant motifs, and exquisite craftsmanship, making each piece a statement of timeless beauty and sophistication. From delicate earrings to bold statement necklaces, Besta’s brass jewelry reflects her passion for craftsmanship and attention to detail, earning her a reputation as a skilled artisan in the world of handmade accessories. Check out some of these brass jewelry.
Besta believes that she has finally found a place that fits her, has seen her business grow into something big and is looking forward to give her customers more. Exhibitions and markets are some of the places that have given her many customers compared to online but within the time she has been with KiAfrika platform she could tell that online customers are as active as physical buyers in markets and exhibitions.

Kiafrika platform has had her on her toes, has kept her on standby because she was reminded that she needs to make more so when an order comes she would be ready for immediate delivery and she has managed to do that.
- Besta, Founder of Asili African Craft
Standing Out in Simplicity
At NEIDEAS you will always find something for yourself, pieces that would make you look extremely great. It is a place where you would pick something simple and elegant that would instantly make you feel beautiful and all the pieces are Neema’s creative ideas.
Being inconvenienced by fundis is a very common issue which Neema decided she wouldn’t want to be a participant for good, also decided that she will get into business herself and make it smooth for everyone as so many people around her complained about the inconveniences. Frequently traveling to the western part of Africa, Neema sought out the finest fabrics, ones that would elevate her creations above the ordinary. Her dedication to quality led her to invest significantly in these fabrics, ensuring that only the best materials would be used in her designs. However, Neema faced the dilemma of entrusting these precious materials to fundis who often failed to do justice to their potential.
For Neema anytime is time to sketch her designs, her passion for fashion motivated her to go to fashion school and now qualifies as a fashion entrepreneur. She is inspired by beauty, anything beautiful will catch her attention and as a certified fashion entrepreneur she understands taste in fashion for every woman. She excels in her business because she has a great team and is invested in customer experience.
Beauty serves as Neema’s muse, and anything beautiful captivates her attention. This innate understanding of aesthetics, coupled with her formal education in fashion, positions her as a connoisseur of taste. NEIDEAS, therefore, is not just a store – it is an embodiment of Neema’s passion, expertise, and commitment to delivering the finest in fashion.
NEIDEAS is more like being in a candy store for women because you would definitely need all the pieces as everything looks beautiful.

Elevate your style, embrace simplicity, and make every moment beautiful with NEIDEAS. Explore our collection today and let your wardrobe tell a story of timeless elegance!
A Thriving Career & A Dream Business
Thinking about how we rarely have unique, long lasting bags meaning bags that would see a year and still be in great condition, Collins went around some of the streets in Dar es Salaam asking if people would like his bags and most said no because why not use the regular bags and that is where he got his answer that his product would actually sell because it’s unique.
As he graduated in 2019 he never thought he would consider business because he has never had that in him, not sure if being in business requires a skill or talent but if you get into it you will need to work it out. With no capital at all Collins was still aiming for a successful business that had been on his mind for a while, he did not know how it was going to turn out but the goal was to start. Raising money for his capital was one of his biggest challenges while looking for the market comes right after even after finding out his product would sell. He started with selling other items other than bags to raise capital while at it he researched on the business in terms of market and learned that people need bags for different uses so took that with him to have bags for every use.
Prior to this, Collins was expecting a lot more from the career side until he realised he needed to pause and evaluate his after school journey because as a graduate you need to find a way to kill some of the “I’m a graduate” expectations. His brother mentored him in his transition to being in business;

As a graduate you need to find a way to kill some of the “I’m a graduate” expectations.
In his experience the business has picked up so well with customers inside and outside Tanzania, his customers are always ready but it’s up to him to expand and cater to them. While it’s exciting to see him succeed in his career as an accountant which he is really passionate about and that is the reason he decided to pursue it all together with his business. Collins is still putting together his finances to give his customers more. He has achieved a number of things one of the biggest being customer satisfaction which keeps him moving.
A Hive Of Shared Talent
You would probably want to buy everything once you set your eyes on Mzinga Creek Pottery & Ceramics Shop, every item is beautiful and you can tell it was made with effort and passion to give you beautiful home ware. Mary Siwingwa also known to us as Mama Mzinga as we love to call her is an artist and a teacher who is passionate about her craft and artistic skills and loves to share them with others by teaching. Speaking of artist, Mama mzinga has made beautiful paintings and still does but her current and main focus is on pottery and ceramics. Mzinga creek pottery was registered in 2004 and has been in business ever since, the name comes from the location of the pottery as it is in Mzinga area on a creek overlooking the mzinga river and the mangrove trees.
Being a woman who took an initiative to put up a pottery, teaching the youth and creating opportunities for them, Kiafrika was curious to find out on how she went about it to sustain it to this day where she disclosed a number of challenges and setbacks over the years but she has managed to keep it going to this day. Training others to create stunning ceramic and pottery pieces is proof that she enjoys sharing her skills with others. We asked her about her proficiency in pottery and ceramic skills which she admitted to have learnt most of it here in Tanzania as much as she has been in different places around the world where she participated in classes and art sessions to polish her skills.

Training others on how to create stunning ceramic and pottery pieces is proof that Mary Sewingwa (aka. Mama Mzinga) enjoys sharing her skills with others.
Mama Mzinga offers classes every Saturday at a fee where she shares her knowledge on pottery and ceramics. You get to learn and enjoy making beautiful items with her and other learners as you get to leave with your item. She encourages more Tanzanians to participate and be more engaged in art because most of her supporters are non-Tanzanians. At Kiafrika we love Mama Mzinga and her products and we encourage all of you to support her.